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(WEB HOST INDUSTRY REVIEW) -- Content delivery network provider Limelight Networks (www.limelightnetworks.com) announced on Thursday it has acquired content delivery and monetization solutions provider Kiptronic (www.kiptronic.com) for an undisclosed amount in a combination of stock and cash.
The terms of the transaction were not disclosed.
Kiptronic provides device-optimized, ad-supported video and audio content directly to the consumer via mobile phones, iPhone, smartphones, disconnected portable media players, PC applications, Internet connected TVs, and game platforms.
Its technology is integrated into many content delivery networks including Akamai, Limelight Networks, Mirror-Image Internet, CD Networks and Level 3.
"Today, the distribution and monetization of content on these devices is complex and difficult to implement in a scalable fashion. The combination of Limelight Networks' distributed computing and delivery platform with Kiptronic's device-targeting and dynamic ad insertion technologies will allow us to provide the world's largest media and entertainment companies a streamlined and scalable solution to this problem," says Jeff Lunsford, chairman and CEO of Limelight Networks. "We look forward to working with the talented Kiptronic team to bring to market additional innovative solutions for mobile and connected devices that will benefit our customers and our ecosystem partners."
Kiptronic's services let content publishers deliver content and dynamic advertisements designed for mobile or connected devices without making changes to their existing publishing, hosting, trafficking, or reporting platforms.
The web-based tools help advertisers dynamically detect and serve dynamic video ads to connected devices with the same level of functionality as when they are served to web browsers.
Kiptronic works with publishers such as NPR, FOX, The Guardian, Conde Nast, The Economist, and Minnesota Public Radio, and was recently selected to provide dynamic mobile video ad solutions for NBC.com.
As part of Limelight Networks, the Kiptronic team will continue to remain focused on building mobility and monetization solutions.
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Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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