Blogs: M&M’s --- Part I - This stands for Marketing and Money
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May 15, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Domain registrar and Web hosting provider Go Daddy (godaddy.com) announced on Thursday it is expanding its auto racing support through yet another NASCAR event, the NASCAR Craftsman Truck Series.
The company says this new sponsorship "enriches it motorsports commitment." The hosting giant is now sponsoring newcomer Landon Cassill to drive the GoDaddy.com No. 46 Chevrolet Truck at Lowe's Motor Speedway Charlotte, a track known as "The Beast of the Southeast," in the North Carolina Lottery Education 200 on May 16.
"This is very cool," says Cassill. "I love what Go Daddy has done with Dale and Danica. I think Go Daddy has really made a big impact in the racing world with their sponsorships. It will be awesome to work with them."
18-year-old Cassill joins a growing list of drivers Go Daddy has sponsored, including Danica Patrick, who became the first female to win in IndyCar in April, as well as NASCAR favorites Dale Earnhardt, Jr., Mark Martin and Ron Fellows.
"We see big things for this young rookie," says Bob Parsons, founder and CEO of GoDaddy.
Last week, Go Daddy announced it will be the presenting sponsor for the Indianapolis 500 television broadcast on ABC on May 25.
Since last year's Indy 500 sponsorship, Go Daddy says it has added more than one million customers and the number of domain names it manages has grown to nearly 50 percent. The numbers are largely attributable to Go Daddy's far-reaching marketing efforts, if not all specifically related to Patrick and the Indy. Go Daddy's other mainstream advertising efforts include sponsorships of the NFL and NCAA football, as well as NASCAR and Olympic swimmer Amanda Beard.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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