Blogs: M&M’s --- Part I - This stands for Marketing and Money
Blogs: Sometimes not making money is ok....
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Web Host Sponsors Burger Journey May 12, 2006 -- (WEB HOST INDUSTRY REVIEW) -- Web hosting provider Globat (globat.com) announced on Thursday it is sponsoring a family to drive 400 miles to the nearest White-Castle fast-food chain to eat 100 hamburgers each. Inspired by the movie, "Harold and Kumar Go to White Castle," the family of three from Schulenburg, Texas apparently wanted to experience the burgers so badly, that they created an auction on eBay to finance their trip to St.Louis, Missouri. The participants, Terri Scott, Kerri Gomez and GW Whitfield, embarked on Tuesday and will be promoting Globat and its marketing Web site DefyingGravity.com by displaying both company logos on their car, wearing temporary Globat tattoos, and handing out Globat t-shits, hats and stickers. "Talk about loving your beef! These three Texans certainly give Harold and Kumar a run for their money," says Ben R. Neumann, president and CEO of Globat. "It is electrifying ideas and events such as this we are happy to get behind to make people see that creativity is still key, and that Web hosting is not as unexciting as it might sound to some folks." Globat has recently jumped on the guerilla-marketing bandwagon and has been launching a wave of similarly "electrifying" marketing stunts to promote its brand, including sponsoring a birth, and tattooing its logo on a man’s head. It says its ultimate goal is to launch at least one special event in each of the 50 states.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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