Blogs: M&M’s --- Part I - This stands for Marketing and Money
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May 8, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Domain registrar and Web hosting provider Go Daddy (godaddy.com) announced on Thursday it will be the presenting sponsor for the Indianapolis 500 television broadcast on ABC on May 25.
The company says its sponsorship "deepens its relationship with auto racing fans" and as part of the deal, Go Daddy will have its "iconic branding on everything from broadcast segments to aerial and in-car views."
"When you think of IndyCar racing, the first race that comes to mind is the Indianapolis 500," says Bob Parsons, CEO and founder of Go Daddy. "They don't call it the greatest spectacle in racing for nothing."
In its press release announcing the sponsorship, Go Daddy plays up the opportunity for "Go Daddy-esque" spokesperson Danica Patrick's chance to "make history again" at this year's Indy 500. In April, Patrick became the first female ever to win in IndyCar with a victory in the Japan 300.
According to Go Daddy, analysts have listed Patrick as "one to watch" and the media have been on a "coverage-frenzy" since her win last month. It was three years ago at the Indy 500 that Patrick made her first big splash on the racing scene, when she led the Indy 500 for 19 laps and finished fourth.
"She's a consummate professional," says Parsons. "She's not afraid to take risks. She's edgy and she's powered by determination and passion - all qualities we respect and employ at Go Daddy."
Since last year's Indy 500 sponsorship, Go Daddy says it has added more than one million customers and the number of domain names it manages has grown to nearly 50 percent. The numbers are largely attributable to Go Daddy's far-reaching marketing efforts, if not all specifically related to Patrick and the Indy. Go Daddy's other mainstream advertising efforts include sponsorships of the NFL and NCAA football, as well as NASCAR and olympic swimmer Amanda Beard.
Go Daddy has been particularly active in the auto racing scene in the last few weeks. Besides its presumably positive marketing outcomes with Patrick, on Tuesday, Go Daddy announced that Mark Martin will be racing the "No.5 Go Daddy Chevrolet" at the NASCAR event at South Carolina's Darlington Raceway this Friday.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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