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May 5, 2008 -- (WEB HOST INDUSTRY REVIEW) -- German web hosting provider STRATO (strato.com) recently announced that it has become a member of The Green Grid (thegreengrid.org), an organization comprised of IT companies and professionals that work towards uniting data center efficiencies worldwide.
STRATO - the second largest web host in Europe, according to its recent press release - made the announcement at the Sustain IT Conference in London, UK and says that as "one of the first European web host companies to employ The Green Grid's metrics" in its data centers, "STRATO has taken on a leading role in the industry."
"We have joined The Green Grid because we want to create a standardized label for energy efficiency in data centers," says Damian Schmidt, CEO of STRATO. "We enable the customer to consciously choose an IT service provider. The Green Grid makes energy efficiency in data centers transparent. It forces other data center operators to act. In our data centers we can scrutinize The Green Grid's metrics and exercise them in a real-time environment."
In September 2007, STRATO reported that it planned to completely cut carbon emissions at its two data centers by January 2008, turning to renewable energy resources, like hydro-electric power from the Rhine River. In its recent press release, STRATO says it has "raised the energy efficiency per customer by 30 percent" over the last 18 months.
Based in Berlin, STRATO says it hosts over 3.5 million domains and has more than 1.3 million customer contracts.
Energy efficiency is an issue that comes up frequently in the data center business, and several organizations are working to develop energy efficiency metrics and practices for the data center industry. Arguably, the most prominent among those is the Green Grid.
The Green Grid is one particular organization that seems to be making strides towards this goal through its strategic partnerships with hardware manufacturers, data center operators and government agencies, in an effort to engage the issue on all levels and create a solution that is not only efficient and cost-effective, but sustainable for the future.
In April, The Green Grid signed a Memorandum of Understanding with the US Environmental Protection Agency as well as the Storage Networking Industry Association.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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