Blogs: M&M’s --- Part I - This stands for Marketing and Money
Blogs: Sometimes not making money is ok....
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April 17, 2008 -- (WEB HOST INDUSTRY REVIEW) -- After successful week of testing out Google's ad engine, Yahoo (yahoo.com) says it is contemplating a more extensive partnership with its search engine rival, according to reports in The Wall Street Journal (online.wsj.com).
Citing "people familiar with the matter," The Wall Street Journal reports that Yahoo! has "moved closer to outsourcing its search advertising to Google."
The Journal's sources say that both companies are pleased with Yahoo's test of Google's AdSense for Search service, launched last week, which displayed Google-brokered ads alongside Yahoo search results.
The two opposing search engines collaborating is just another effort by Yahoo to defend itself from Microsoft's ongoing takeover bid. Microsoft made a $44.6 billion bid in February for Yahoo, and is now threatening a proxy fight if Yahoo CEO Jerry Yang and company does not give in.
Last week's Yahoo announcement regarding its Google ad test prompted Microsoft to say that any "definitive agreement" between those two companies "would make the market far less competitive." If a further partnership is made, the two companies would likely face a similar backlash from regulators.
But according to The Journal's sources, Yahoo and Google are brainstorming ways to satisfy regulators, which could include limiting their partnership to particular search queries or geographical areas.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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