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(WEB HOST INDUSTRY REVIEW) -- With financial market firms investing an average of $1.8 billion annually on data centers including space, power and cooling, these companies have major concerns over location, connectivity, flexibility and security when selecting financial data centers, however, power remains their overriding concern.
Based on interviews with front-office staff and technologists at brokers, trading firms, execution venues and IT solution providers, capital market research firm the TABB Group (www.tabbgroup.com) has published its research this week in a report entitled, "Financial Services Data Centers: Power, Proximity and Profit." TABB found that two-thirds of the current US equity trading volume is driven by fewer than one percent of the firms deploying ultra low latency strategies that require being physically located within feet of an execution venue matching engine.
While ultra low latency is a basic requirement to operate such a business, 82 percent of firms reported that power was their primary concern, surpassing connectivity and cost. For instance, financial services data centers alone are the largest users of power in New Jersey.
"Once hidden only in basements of downtown Manhattan buildings and staffed with people in ripped jeans and sneakers, today's data centers contain some of the world's most bleeding-edge technology, run by some of the industry's best and brightest," TABB senior analyst and author the report Kevin McPartland said in a statement. "These centers house the heart of nearly every financial services business. From high-speed trading to derivatives pricing, the soaring need for compute power has made data center space the virtual replacement of Wall Street."
The 21-page TABB research report outlines the importance of data centers for financial services firms, reviews different approaches taken by data center providers, provides a blueprint for firms looking to chose data center space best suited to their trading requirements, and presents an overview of vendors offering data centers products and servers. As McPartland notes, however, it is not just power that creates a winning financial industry data center.
"Except for a dozen or so firms at the top of the low-latency trading world, very few have a correctly optimized infrastructure to benefit from such close proximity to an execution venue's matching engine," McPartland said.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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