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(WEB HOST INDUSTRY REVIEW) -- Software as a service provider Salesforce (www.salesforce.com) announced on Wednesday that it will add social networking website Twitter (www.twitter.com) to its recently launched Service Cloud solution, and will begin offering integration with customer data to subscribers from this summer.
Salesforce recently expanded into the cloud computing environment with the launch of its Force.com sites.
According to the press release, Salesforce is the "first to offer integration with social networking websites," a move the company says will likely lead to other CRM vendors following suit by addressing the demands for social networking in the near future.
Salesforce previously added integration with Google and Facebook. This latest integration with Twitter connects social networking with client interaction processes, enabling users to access forums and search engines for customer feedback.
Twitter has recently seen a surge of activity in recent months. According to TweetRush, a service providing estimated statistics on Twitter usage, the website went from having around 400,000 users per day in early February to over 600,000 active users per day by the end of Ma
The move was a logical one for Salesforce, considering that Salesforce's clients need to develop brand equity and focus on improving customer service, and Twitter is an open web service with information available to all Internet users.
Available from this summer, the integration with Twitter will allow automated searches of Twitter content to be pulled into Salesforce customer relationship management.
Since Twitter now enables users to search all updates to find relevant words or phrases, Salesforce.com customers can use this technology to select appropriate phrases or words to create records in the Service Cloud.
Brands such as Bank of America, Comcast, JetBlue, and Zappos have recently began using Twitter as a customer service tool.
These companies can now offer customers advice in response to queries and provide information about new products and services, making information more readily available as well as allow customers to share advice and information among themselves.
These brands can use Salesforce to set up alerts when someone mentions the company name in order to track sentiments.
Salesforce will offer analytics capabilities for customers to find trends and data patterns.
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Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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