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(WEB HOST INDUSTRY REVIEW) -- UK domain registrar and web hosting provider 123-reg (www.123-reg.co.uk) announced on Monday it has partnered with Google (www.google.com) and Clickstream Technologies (www.clickstream.com) to offer a free Google Analytics service to all its web hosting and InstantSite customers.
The service is designed to help businesses more effectively manage their Google AdWords budget, as well as providing more information on other online marketing activities.
123-reg customers can use Google Analytics to find out which visitors convert into customers and link Analytics with AdWords to see which keywords are generating the best return-on-investment.
Google Analytics offers detailed reporting on how visitors interact with a site, including how they found the site, the length of time spent on each page and, for those that don't become customers, where they dropped out of the purchase process.
123-reg customers can use this information to improve site usability and performance.
The company has also deployed Clickstream's Datasherpa Solutions Platform to automatically add tracking tags to web pages.
This enables users with limited technical resources to benefit from Google Analytics without investing additional time and resources to manually implement tagging on each page.
"This free tool opens up Google Analytics for people who don't necessarily have the technical know-how to do the manual implementation otherwise required," says Thomas Vollrath, managing director at 123-reg. "It is perfect for online businesses who want to analyse their website's visitors and increase conversions without vast time, money or technical investment."
123-reg offers its hosting plan customers, as well as those who spend £25 or more on domain names, with free vouchers to try out AdWords.
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Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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