YouTube Offers API Developer Tools
- By theWHIR.com , March 12, 2008
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March 12, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Video-sharing website YouTube (youtube.com) announced on its blog yesterday that it has released a new set of tools that enable Web developers to generate YouTube videos on their own sites.
YouTube users and developers can now access its video library and the underlying video hosting and streaming infrastructure. On the YouTube blog (youtube.com/blog), company product manager Jim Patterson said the initiative was all part of a natural progression for the company.
"YouTube has grown into much more than a website," he said. "It has become an open, general purpose, video services platform, available for use by just about any third-party website, desktop application, or consumer device."
Users and Web developers have been able to upload, embed and edit videos onto YouTube and then host them on their own websites. The new tools, called Application Programmer Interfaces, will take this one step further and allow users to watch video and log into their YouTube accounts without leaving their sites.
The tools will also enable developers to rebrand videos with their own logos using "chromeless" video windows with the YouTube logo removed. Interested Web developers and users can read more about it here on the YouTube APIs and Tools section.
The move marks a shift in focus for YouTube from a video destination to an online video service. It's also in keeping with parent company Google Inc.'s recent forays into open software platform, like OpenSocial, its effort to develop standards to allow social networks to communicate and share data.
In related news, NBC Universal and News officially launched its much-anticipated free video-streaming site, Hulu.com (hulu.com). The ad-supported service offers full-length episodes of more than 250 TV shows and 100 films, and is currently only available to consumers in the United States.
YouTube announced last week it plans to launch a live streaming service later this year.
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