News: Inside VeriSign's New Trust Seal
News: Q&A: Jeremy Hartley on the EU Code of Conduct Data Centre Efficiency
News: eFileCabinet Signs Colocation Deal with C7 Data Centers
News: Web Hosting Sales and Promos - March 12 2010
February 28, 2006 -- (WEB HOST INDUSTRY REVIEW) -- Web analysis and statistics firm WebTrends (webtrends.com) announced on Tuesday it has released the results of its recent CMO Web-Smart Survey of more than 250 marketing executives.
The survey set to demonstrate the substantial increase in the Web's influence on every aspect of business, as well as the need for greater accountability. WebTrends says its results demonstrate how increased spending on the Web translates into growth and profitability, as well as the ability to continually improve how marketing campaigns perform.
According to the survey, over 56 percent of marketing executives say the Web is either the focal point of their organization's marketing strategy, or that it would become their focus within the next year.
Survey participants in general, however, said they were not knowledgeable about current Web marketing trends, strategies and technologies. On average, the executives rated themselves a 6.3 out of 10, while rating their staffs at an average of 5.5 out of 10.
Most marketing executives also plan to increase accountability by investing in training and building metrics into employee reviews and compensation.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
About This Issue | Read Digital Edition
July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
About This Issue | Read Digital Edition
May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
About This Issue | Read Digital Edition
Comment anonymously or log into your WHIR account
Logging in allows enhanced commenting features (such as external linking) in news, features, blogs and more.