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News: Web Hosting Sales and Promos - March 12 2010
February 8, 2006 -- (WEB HOST INDUSTRY REVIEW) -- Web hosting provider and domain registrar Go Daddy (godaddy.com) announced on Tuesday that while the ad it ran during Sunday's Super Bowl didn't stir up quite the storm of attention of its previous Super Bowl ad, the spot had quickly generated close to 2 million visitors to the Go Daddy Web site.
The company has been vying for attention with its Super Bowl advertising plan for weeks. Since it announced its intentions to advertise in this year's big game, the company has kept the press abreast of its struggles to gain approval of ABC's standards and practices divisions. The company went through 13 revisions before an ad was finally accepted last week.
Following the Super Bowl, Go Daddy founder and president Bob Parsons dismissed an apparent lack of critical enthusiasm for his ad.
"After 13 revisions, our commercial was finally approved," says Parsons. "It aired in a key position Sunday, as the first half of the game was winding down, and it aired by itself, with no other advertisers rubbing up against it. The critics didn't rank it very highly, but the people, the ones who matter, did. People came to see our commercial on the Internet by the thousands and they just keep coming," said Parsons.
With unapproved versions of the ad available for download, says Parsons, Go Daddy's Web site has been drawing a significantly increased number of viewers.
The company reports that the site experienced 880,000 visits more than normal on Sunday and 910,000 more than normal on Monday.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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