News: BlueLock Introduces New Suite of Cloud Computing Services
News: ShareFile Opens its First EU Data Center in Ireland
News: AtlantaNAP Completes SAS 70 Type II Audit
News: Answers.com Signs Colo Deal with C7 Data Centers
News: NTT Com Boosts Japan-US Backbone Speed to 300Gbps
(WEB HOST INDUSTRY REVIEW) -- In an announcement issued at the Parallels Summit this week in Las Vegas, online reputation management system developer RatePoint (www.ratepoint.com) reported that it had re-launched its partner programming, offering a set of new features for resellers of its product.
Though it doesn’t deal exclusively with hosting providers, RatePoint, since its launch in 2007, has been active in targeting the hosting market as the main channel for the distribution of its platform, which provides online retailers or other online businesses with a system for enabling customers to provide feedback, for responding to and resolving negative feedback or complaints and for otherwise managing that customer image. The company says it now has more than 250 partners using its partner program.
The company sees its product as supplemental to something like SSL certification in that it validates, through the participation of a community of users acting as a third party, the legitimacy of a company’s business practices, rather than its identity.
A partner program section on RatePoint’s website includes a detailed description of the three tiers of its reseller program, including detailed commission information.
According to the announcement, the additions to the program include a new recurring revenue program and performance-based incentives for partners who produce higher sales numbers, as well as new support features such as marketing material, sales coaching and technical support.
“We want partnerships that help RatePoint to bring better value to our customers and ultimately enhance their reputation,” says Ratepoint sales VP Tom Serani, in an interview with the WHIR. “We aren’t necessarily looking at a particular company size or to have as many partners as possible, but instead focusing on finding quality partners.”
The revamped partner program is available in reseller, affiliate and “strategic partner program” tiers. The last of those refers to large service providers that have a broad reach into the small business market.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
About This Issue | Read Digital Edition
July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
About This Issue | Read Digital Edition
May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
About This Issue | Read Digital Edition
Comment anonymously or log into your WHIR account
Logging in allows enhanced commenting features (such as external linking) in news, features, blogs and more.