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January 30, 2007 -- (WEB HOST INDUSTRY REVIEW) -- Web hosting provider MonsterHosting.ca (monsterhosting.ca) announced on Tuesday it will re-brand its products and services as BlueFur.com, citing trademark concerns over its use of the current name.
The company, which has been operating under the current brand since its inception in 2003, will complete the shift to BlueFur.com within the week. All products and services will remain unchanged and no disruption in service is expected during the transition, says the company. "Making this decision was not easy, certainly after our success in the past several years under the current name. However, we felt that rather than exhausting hundreds of thousands of dollars in legal fees defending our use of the name and possibly affecting our ability to continue to deliver affordable hosting and world class customer service, it was the best option to settle this matter out of court," says Lisa Jones, president of MonsterHosting. "We are looking forward to resuming our concentrated marketing and branding efforts now that we have placed this trademark dispute behind us."
BlueFur was chosen as the new brand so the company could continue to use its signature mascot and blue-based color scheme.
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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Comment by Anonymous on Wednesday, January 31, 2007
I wonder how this will effect hostmonster and monstertemplate?