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Blogs: Sometimes not making money is ok....
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Click here to watch WHIR TV's interview with Go Daddy COO Warren Adelman about the company's Super Bowl campaign.
January 18, 2006 -- (WEB HOST INDUSTRY REVIEW) -- Web hosting provider and domain registrar Go Daddy (godaddy.com) had its 10th submission for a Super Bowl commercial rejected by ABC, Bob Parsons confirmed on Tuesday in a blog post (bobparsons.com).
Go Daddy's difficulty obtaining approval for its ads stem from its Super Bowl commercial from a year ago, which stirred a storm of controversy.
The ad, featuring actress Candice Michelle scantily clad and prancing provocatively, caused such a ruckus that it was pulled from a second slot later in the game.
Late last year, Go Daddy announced its intentions of purchasing an ad for this year's Super Bowl. In recent weeks, the company has been working with ABC's standards and practices board in order to get an ad approved.
Parsons also reported in his blog that Go Daddy had received word last Friday that the National Football League would participate in the approval process, reviewing any ad that ABC approves.
"To the best of my knowledge the NFL has never participated in the commercial approval process," Parsons wrote. "So this could be another first for Go Daddy."
Parsons, however, believes any ad ABC approves will ultimately be given the go-ahead from the NFL.
Last year's Super Bowl was broadcasted by Fox, which charged $2.4 million for a 30-second commercial. This year, ABC is charging $2.6 million.
Parsons promises any Super Bowl ad will be "Go Daddy-esque."
Read Back Issues of WHIR Magazine
October 2009 - Web Hosting's All Star Team
This has been, for us, one of the most interesting, exciting and challenging build-ups to an issue of the magazine yet, Web Hosting's All Star Team. The balloting process was our first experiment with a kind of user participation we're planning to do a lot more with in the months to come. We had thousands of ballots submitted, with hundreds of write-in suggestions and a demonstration of user engagement that has us feeling super positive about the project.
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July 2009 - What am I Worth?
One of the interesting luxuries of working on a project like the printed WHIR magazine is that it allows us to play with things like our point of view from one issue to the next. In recent months we've been giving added attention to the kind of practical and applicable advice aimed at smaller hosts and resellers. This issue carries on with that point of view, asking, in our cover story, "what am I worth?" It's a complicated question without a clear-cut answer.
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May 2009 - The Blueprint for a Small Web Host
I was a little surprised by how difficult it became to see this idea through. We set out to assemble a blueprint for a small hosting business, but butted up pretty quickly against the general impossibility of covering all the territory that was out there to be covered. The basic constraints of a printed magazine, and the less-than-infinite amount of time we had available forced us to face the fact that we could never produce an exhaustive guide to starting a hosting company.
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