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Brand Building Is A Journey

Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.

Red Hat Appoints Senior Marketing VP

March 15, 2005 — (WEB HOST INDUSTRY REVIEW) — Open source software developer Red Hat Inc. (redhat.com) announced on Tuesday that it had appointed Timothy Yeaton its senior vice president of marketing.

Yahoo! OzHosting Launches SEO Service

March 7, 2005 — (WEB HOST INDUSTRY REVIEW) — Destra’s (destra.com) Yahoo! (yahoo.com) co-branded Web hosting subsidiary OzHosting.com (ozhosting.com) announced on Monday the launch of Searchability, its new search engine optimization service.

Network Redux Upgrades Reseller Hosting

March 2, 2005 — (WEB HOST INDUSTRY REVIEW) — White branded reseller solutions provider Network Redux (networkredux.com) announced on Tuesday that it has launched a promotional Reseller Campaign, targeting Web Hosting Resellers in search of reliable and affordable high capacity reseller solutions.

Peak 10 Hosts Disaster Recovery Seminar

February 17, 2005 — (WEB HOST INDUSTRY REVIEW) — Data center and managed services provider Peak 10 (peak10.com) announced on Thursday it will host an educational Web seminar on disaster recovery and business continuity online February 24, 2005 at 11:00 a.m. The Web seminar will discuss the importance of disaster recovery and business continuity solutions as well as their availability and affordability to small and medium-sized businesses.

Vircom Offers Phishing Warnings

January 19, 2005 — (WEB HOST INDUSTRY REVIEW) — Email management solution developer Vircom Inc. (vircom.com) announced on Wednesday that it has released a white paper titled Scam Prevention Guide – How to recognize a phish when you see one. The document, the second volume in its series on exposing email-borne fraud, offers an explanation on the origin of phishing attacks and advice on how to avoid them.

WebSitePulse Adds Two Monitoring Sites

January 18, 2005 — (WEB HOST INDUSTRY REVIEW) — WebSitePulse (websitepulse.com), a provider of independent and remote monitoring of Web-based systems and e-business transactions, announced on Tuesday it has added two US monitoring locations in Seattle and Chicago.

Sitegalore Available in 8 Languages

January 5, 2005 — (WEB HOST INDUSTRY REVIEW) — SiteGalore (sitegalore.com), a private branded Web site building solution for ISPs, Web hosts, domain registrars and other service providers, announced on Tuesday it is now available in eight language versions including English, Spanish, German, French, Dutch, Italian, Japanese and Chinese.

Netcraft Unveils Anti-Phishing Services

January 5, 2005 — (WEB HOST INDUSTRY REVIEW) — Research and analysis firm Netcraft (netcraft.com) launched an anti-phishing service earlier this week in an effort to help financial institutions combat criminals and the Web hosting companies that host their fraudulent sites.

Rackforce Launches cPanel VPS Hosting

December 15, 2004 — (WEB HOST INDUSTRY REVIEW) — Canadian Web hosting and Internet service provider RackForce (rackforce.com), a Canadian hosting and Internet service provider, launched on Wednesday the new ddsStorm to meet the demand for cPanel based Virtual Private Servers.