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Thumbnail image for SEM and Lead Generation for Web Hosts with Michael Ferree and David Rodnitzky

SEM and Lead Generation for Web Hosts with Michael Ferree and David Rodnitzky

August 9, 2011 – In the final presentation in the sales and marketing track on Tuesday at HostingCon 2011, Michael Ferree and David Rodnitzky discussed search engine marketing and the importance of following up with leads to improve conversion in “PPC and Lead Gen for Hosting Businesses.” Rodnitzky, of PPC Associates, started off the presentation by outlining the habits of highly effective SEM. 

Thumbnail image for Web Hosting Sales Techniques with Mike Zobitz of SingleHop

Web Hosting Sales Techniques with Mike Zobitz of SingleHop

August 8, 2011 — Mike Zobitz, director of sales at SingleHop, started his presentation “In Your Customer’s Shoes: World-Class Hosting Sales Techniques” at HostingCon 2011 by asking the audience words they associate with sales. Words like commission and lies came up. Zobitz says that a lot of times sales people are equated with liars, but he says effective sales techniques involve the “brutal truth.”

Selling Hosting Services in Today’s Sophisticated Markets: Keeping Pace

No part of a hosting organization is unimportant.  Indeed, many functions are independently critical and all are required for a complete and balanced service: Legal, Marketing, Product, Administration, Contracts and Finance, to name only some.  But if Operations may be considered the head, then Sales is the heart.  And it’s this central, systemic function – …Read More

How to Measure Internet Marketing ROI: The Four Basic Questions

The Internet is a powerful advertising tool, but many companies shy away fromninvesting in it because they don’t feel they can measure return on investment.nThis is not true. The success of an online marketing campaign is easily measured,neven formulaic, if you just follow four easy steps. QUESTION 1: nWHAT IS THE GOAL OF YOUR SITE, …Read More

Recession Proof Tips for Growing Your Business and Sales Fast

As most people wait for the sky to fall and listen to the doom and gloom that is in the news we just had our best week in the past year, and I have several of my friends whose businesses are actually up despite this crazy economy.nI won’t kid you the past year has been …Read More

7 Ways To Overcome The Prospects Skepticism

These days prospects read your marketing materials with a very skeptical eye. And who can blame them? They’re constantly bombarded by spam, inflated claims and flat-out lies. n What should you do to counter the deep suspicion that YOUR emails and sales letters are greeted with? The best advice is your mom’s. “Always tell the …Read More

TeleCity Picks MSI for Backup

March 17, 2005 — (WEB HOST INDUSTRY REVIEW) — TeleCity (telecity.com), a provider of colocation, Web hosting and data center services, announced on Thursday that it had renewed and expanded its agreement with Managed Storage International (msiservice.com), enabling it to provide data protection services to its customers in Europe.

Nexcom Servers Target Oracle Users

March 10, 2005 — (WEB HOST INDUSTRY REVIEW) — NEXCOM International (nexcom.com.tw) announced on Thursday that it has introduced a series of blade servers supporting Linux platform with Oracle 9i/10g Real Application Cluster. The servers, intended for Oracle users who decide not to use propriety Unix platforms, enhances the manageability, expansibility and efficiency of Oracle in Linux.

Novell Announces New Linux Version

March 10, 2005 — (WEB HOST INDUSTRY REVIEW) — Information solutions provider Novell (novell.com), unveiled its latest Linux product on Thursday. Suse Linux Professional 9.3, set to hit the marketplace in mid-April, includes a complete Linux operating system, over 3,000 open source packages and hundreds of open source applications.

NYC Connect Names VP of Sales

March 7, 2005 — (WEB HOST INDUSTRY REVIEW) — New-York-based data center operator NYC Connect (nyc-connect.com) announced late last week that it had named Joseph C. Kiaer to the position of vice president of sales and business development. Kiaer will be responsible for expanding the carriers and connectivity of the company’s meet me rooms in addition to its enterprise data centers.