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Are Cliches Killing Your Copy?
June 22, 2009
Did you see a recent TV commercial for Sizzler? The chef stands behind some great-looking steaks and tells us that they're all "grilled to perfection."...
Reference | in Marketing | by Ivan Levison
How to Choose Between an Envelope and Self-Mailer Format
June 22, 2009
If you're going to sell your product through the mail, there are a number of important decisions you'll have to make....
Reference | in Marketing | by Ivan Levison
How to Reach C-level Executives With Direct Mail
June 22, 2009
It isn't easy reaching C-level. I'm talking about getting your direct mail letter through to senior executives in a corporations, the ones with the letter "C" for "Chief," in their titles....
Reference | in Marketing | by Ivan Levison
What's A Direct Mail Good Response Rate?
June 22, 2009
When you talk to new clients about writing an email or letter for them, they often say something like this: "What kind of response rate do you think we might get? 1%? 3%? All we need is a ballpark guess. And don't worry. We won't hold you to it."...
Reference | in Marketing | by Ivan Levison
Top On-line B2B marketing tips
June 12, 2009
Is it easy for decision-makers to track you? In a recent survey, when around 4,000 B2B buyers / decision makers were questioned, as to how they chose their new vendors, 80% said they found the vendor....
Reference | from made-from-india.com | in Marketing | by Devis Martin
Recession Proof Tips for Growing Your Business and Sales Fast
June 09, 2009
As most people wait for the sky to fall and listen to the doom and gloom that is in the news we just had our best week in the past year, and I have several of my friends whose businesses are actually up despite this crazy economy....
Reference | in Marketing | by Larry Benet
Social Bookmarking Primer
June 05, 2009
Social media is the Internet's version of viral messaging and marketing. Social media can be used to disseminate news or information, as well as to attract attention. There is a wide variety of social media channels and networks available....
Reference | from small-business-software.net | in Marketing | by Sharon Housley
How To Write A Letter That Gets You A Face-to-Face Meeting
April 29, 2009
It's a simple fact. The best way to sell anything is face-to-face. When you're literally in the room with a prospect, you can probe for areas of customer interest, read body-language, sell with emotion and personality, answer objections, and most importantly, close the sale. In the old days, the Ful...
Reference | in Marketing | by Ivan Levison
How To Create An Effective Self-Mailer
April 29, 2009
The two functions of an envelope are first to protect the contents stuffed inside, and second, to get opened. Teaser-copy and tricks of all kinds are used to make sure that the prospect tears the envelope opened. With a self-mailer, you don't face that problem....
Reference | in Marketing | by Ivan Levison
