11 Quick Tips To Drive More Return Traffic To Your Business Website
Sometimes you need a kick start to get of the ground when promoting your new business Web site. Use these 11 tips to get started. A combination of several tips will most likely guarantee return visitors on your Web site. Return visitors most likely mean more sales.
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1. Build a solid business foundation before starting. Create a business plan (this should be a document revisited every quarter), marketing plan, client profile and a site map for your Web site.
2. Be very consistent. Brand your company and stick to it.
3. Create acceptable and easy to understand policies that build trust: Customer Service, Code of Ethics and a Privacy Policy.
4. Network locally to bring people to your site. Start with the local chamber of commerce.
5. Place your Web site's URL address on all your printed business literature - business cards, brochures, newsletters, letterhead, invoices, ads and anything else you may distribute!
6. Offer added values related to your business and the ideal client (target group). A solid resource database helping clients get the most out of your services would be a good start. You can also offer products. FTP software for a Web hosting client makes perfect sense as they can use it to conveniently upload their files to the hosting Web server.
7. Add a "recommend this site to a friend" script to your site. If someone visits your site and knows someone who may appreciate it, this feature will email the page's link to the recipient. Easy access to a tool like this could increase word of mouth advertising.
8. Set up monthly chats about related topics or install bulletin boards or forums to build relationships and a community. This will attach customers to your business. Invite industry specific folks to a chat so that they can answer customer questions. This is a perk nobody can resist.
9. Teach classes in colleges or schools or speak to groups about subjects relating to your products and services. Students can suddenly turn into customers or spread the word.
10. Conduct periodic contests and announce the winners on your site. As a Web host, you could have a contest rewarding the best designed web site on your servers. People like to show off. Use this behavior to attract new clients.
11. Participate in online forums as an expert. Do not spam the forums with your advertising messages, but use your signature to quietly promote your services. Once people see you as a valuable member with lots of information and start trusting you, they will start trusting you their business.
