Author Archives: Michele Reister

About Michele Reister

Michele Reister has a passion for developing educational and fun event programs that leave a lasting impression. After spending nearly two decades in IT marketing, content, and events, Michele knows what truly creates a remarkable, memorable, and shareable brand experience. As a Director of Content, she partners with marketing, operations, sales, and event management to bring brand experiences to life. Working for well-known companies such as HP, Nokia, SAS, and Red Hat, she has experience creating compelling agendas and recruiting attendees to events of all sizes. Currently, Michele is the Director of Content for Penton Media where she curates event content and coaches speakers for 4-6 Data Center World events per year, as well as produces additional event-related content such as blogs, videos, infographics, webinars, social content, and more. Michele has a BA in Management and Information Technology from Daniel Webster College, and an MBA from University of North Carolina, Chapel Hill. She is also a Certified Trade Show Marketer (CTSM).