ivanlevison

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Ivan Levison

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Registered 2009-04-07 | 2 year member

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Ivan Levison Copywriting

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About:

Ivan Levison is an award-winning, direct response freelance copywriter. Download a free copy of his new report, "101 Ways To Double Your Response Rates!" Contact Ivan any time at ivan@levison.com

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Direct Marketing, Copywriting

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Latest Articles:

Are Cliches Killing Your Copy?

Did you see a recent TV commercial for Sizzler? The chef stands behind some great-looking steaks and tells us that they’re all “grilled to perfection.”nIn my opinion, the advertising copywriter who wrote that spot stopped thinking and went on autopilot. You see, “grilled to perfection” is a cliché we’ve heard a thousand times and it …Read More

How to Choose Between an Envelope and Self-Mailer Format

If you’re going to sell your product through the mail, there are a number of important decisions you’ll have to make.nFirst, you’ll want to decide on the list(s) you’re going to use. If you’ve done your homework and built a clean house list, you’re already one step ahead of the game. If you haven’t, you’ll …Read More

How to Reach C-level Executives With Direct Mail

It isn’t easy reaching C-level. I’m talking about getting your direct mail letter through to senior executives in a corporations, the ones with the letter “C” for “Chief,” in their titles.nHere are just a few of the more common C-level titles . . .CEO – Chief Executive Officer; COO – Chief Operating Officer; CFO – …Read More

How to Begin a Winning Sales Letter

In a recent Sunday issue of the New York Times, I came upon a 12-page insert promoting The Economist, a wonderful magazine that I’ve enjoyed for years. The production values of The Economist’s slick piece, designed to attract new subscribers, were absolutely first rate. The insert featured four-color printing, attractive art direction, a terrific “free …Read More

What's A Direct Mail Good Response Rate?

When you talk to new clients about writing an email or letter for them, they often say something like this: “What kind of response rate do you think we might get? 1%? 3%? All we need is a ballpark guess. And don’t worry. We won’t hold you to it.”nYou certainly can’t blame them for asking. …Read More

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