September 28, 2001 -- (WEB HOST INDUSTRY REVIEW) -- Shell Oil Company (shell.com) has selected IBM as lead
integrator for its "e-station" prototype, to be conducted in the U.S.
Shell's e-station will leverage IBM expertise and wireless technology to
link company-operated retail locations with corporate systems, helping Shell
to monitor and improve its retail operations, and to reduce operating costs.
Significantly, the announcement is the third in a series of agreements
between Shell Oil or its parent company Royal Dutch/Shell, and IBM this
year. It continues IBM's push to help companies integrate wireless
technology into their existing e-business infrastructure and extend their
products and business processes to non-traditional computing devices. In
January, Shell deployed seismic research applications onto an IBM Linux
supercluster based on the IBM eServer x330, and in July, Shell named IBM
single-source provider for its five regional MegaCentre data processing
facilities.
The announcement expands this relationship from supply chain and enterprise
into the retail network arena for the first time. IBM Global Services
wireless teams will develop an end-to-end infrastructure and support for
Internet-based systems. These systems will enable Shell to better manage the
operating costs of its retail operations. The infrastructure will also
support advanced customer applications at a future date.
Eric Leon, general manager, IBM Global Chemical and Petroleum Industry,
said: "Just as Shell management works to remove constraints on the flow of
petroleum from the ground to the gas pump, IBM strives to free the flow of
information, liberating Shell assets and empowering management to take
strategic actions on a grass-roots local retail level. This is a powerful
management opportunity for Shell to both reduce costs and increase
business."
The initial pilot will be conducted among a set of representative retail
stations. The pilot will determine how future technology will be rolled out
in several major regions within Shell's global retail business. IBM will
deploy technology from Silicon Energy, Echelon, CP Technology company, and
R&D Technology Solutionz, among others. This technology will be
fundamentally grounded in an open and extensible architecture assuring
scalability and compatibility.