November 13, 2001 -- (WEB HOST INDUSTRY REVIEW) -- NewChannel Inc. (newchannel.com) announced that UltraDNS Corporation has selected its award-winning eSales Solution to proactively provide online sales assistance to its Web visitors at www.ultradns.com.
With NewChannel, UltraDNS sales representatives are now able to offer
consultative sales assistance to online customers who are researching its
directory services solutions including managed DNS service, URL forwarding,
and e-mail forwarding aervices, which help high traffic sites manage Web
site and domain name issues.
"Selling to a highly technical audience who turns to the Web first to
research product options, we were looking for ways to enhance our sales
communication with the qualified visitors on our site," said Michael
Guglielmi, Vice President Sales and Business Development at UltraDNS. "With
NewChannel we are able to educate these visitors about our scalable, carrier
class directory infrastructure solutions, increasing the effectiveness of
our sales team, while decreasing the cost of customer acquisition."
Real Time Sales Assistance
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NewChannel allows UltraDNS sales representatives to proactively interact
with visitors to their site who are most in need of online assistance, at
the point in time they are most likely to need it. NewChannel does so by
providing a solution that responds to the needs of visitors on a Web site in
real-time, alerting the sales team to the presence of a visitor who requires
assistance. The sales consultant can initiate a permission-based
conversation with the customer via an on-screen dialogue and is then able to
answer questions, walk visitors through product specifications, service
agreements, or other materials to advance the sales process.
"NewChannel helps UltraDNS gain a competitive advantage," said Alan
Weisleder, NewChannel president and CEO. "By providing its sales team with
the tools to proactively contact potential customers on the Web site at the
optimum moment, UltraDNS can communicate the superiority of its solution
well ahead of the competition and before Web visitors have the chance to
click away."
