Under the agreement, Digital River will provide LIUtilities with a multi-channel e-commerce solution that is desinged to support its online sales and marketing efforts.

Digital River built and launched a new e-commerce store for its new customer, and is providing access to its multi-channel online sales network, which is comprised of hundreds of online retailers, content sites and portals.

"By leveraging our world-class e-commerce platform, proven e-marketing services, and vast network of software publisher clients and online retailers, we have been able to help thousands of companies grow their online businesses," says Dave Alampi, vice president of marketing for Digital River. "Our e-marketing services in particular continue to offer a strong value proposition and compelling reason for companies to outsource their e-commerce operations to us. To optimize exposure and drive sales for our clients' products, we help them devise multi-channel e-marketing strategies that they then use to implement a variety of e-marketing campaigns and programs."

The company said that in addition to launching the storefront, it will also manage its operations, providing order management, fraud prevention, customer service, e-marketing and digital product fulfillment.

"To further support the growth our company is experiencing, we decided to move our online operations to Digital River to capitalize on its complete outsourced e-commerce solution," says Johan Malmberg, marketing manager for LIUtilities. "The robust offering Digital River provides, including its advanced shopping cart system, online sales network, third-party promotional opportunities, and email marketing tools, helps us provide the best possible shopping experience for our growing customer base."