October 2, 2007 -- (WEB HOST INDUSTRY REVIEW) -- Customer approval program operator RatePoint (ratepoint.com) announced on Thursday that it has been selected by Web hosting provider Host Depot (hostdepot.com) to provide its customers with access to the RatePoint Consumer Approval Program, an interactive consumer feedback platform and quality assurance certification.
RatePoint says Host Depot customers can immediately take advantage of the RatePoint service offering through their hosting account control panel. The company says it enables businesses to manage their online reputation by easily capturing and publishing consumer reviews and feedback directly from their websites.
RatePoint then verifies actual consumer ratings for authenticity while businesses are given the opportunity to respond to feedback. Some of the benefits of this service include user-generated ratings and reviews, including improved customer retention and loyalty, better communication with their customers and increased conversion rates.
"Until now, small to mid-sized online businesses had no fully-interactive, hosted customer communication tool to help them compete with the resources of bigger companies," says Mark Erskine, president and CEO of Host Depot. "The RatePoint Consumer Approval Program levels that playing field by letting us provide the merchants we host with an affordable, easy to implement customer feedback program that allows them to boost sales and strengthen customer relationships."
