The NameMedia (namemedia.com) subsidiary says the new design focuses on featured listings and domain auctions that are ending soon as well as draws attention to the benefits of Afternic and drives users towards registering or signing into their account.

The company says its previous site displayed five sets of domain listings including featured, auctions, closing soon, sold domains, showcase domains and recent listings and used to have a much more complicated process for the actual purchasing of domain names.

Afternic recently has partnered with ModernBill's dnZoom to integrate its features into the domain management site's capabilities.