According to the Tuesday announcement by Kiel, Germany-based ResellerCluster, the Private DNS Cluster offering is the final element of the company's Private Label Reseller Program initially lauched in August 2007.

ResellerCluster chief executive officer Dimitar Dimitrov envisions the future of reseller hosting to be more independent, personalized and "extremely customer oriented," he said in a statement. "The Private DNS Cluster we offer to our partners is just part of the forward-looking plan to revolutionize the reseller hosting industry....We understand that building a trusting relationship between reseller and buyer is a major issue that our clients have to deal with; that is why we have conceived our Private Label Reseller Program and we constantly improve it as if we were the final client of the hosting service."

According to ResellerCluster, it is essential when building a successful reselling business to have a reseller package that enables the reseller to remove any possible connection between the reseller and his actual provider. The Private DNS Cluster enables resellers to re-brand services to customers so clients do not know they are buying hosting services through a reseller.
 
ResellerCluster offers three levels of service giving resellers different price points including a simple DNS server, a DNS server plus or a professional DNS server.
 
Last year, AttractSoft (attractsoft.com) partnered with Zetta Hosting Solutions Alliance to launch ResellerCluster, making a resale product that would compete with clustered hosting provider FastNext (fastnext.com).