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Go Daddy Sees SSL Market Growth

By Anastasia Tubanos, theWHIR.com

August 15, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Domain registrar and web hosting provider Go Daddy (godaddy.com) announced on Thursday that it now holds a 20.5 percent share of the SSL market, according to a recent study conducted by web analytics firm Netcraft (netcraft.com).

   
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Go Daddy, which began offering SSL certificates in March 2004, credits its steady growth to "pure organic growth, meaning it was not artificially cultivated with mergers or acquisitions."

In the August report, Netcraft says Go Daddy tracked the largest absolute growth, gaining 8,693 SSL certificates. The analytics firm says the hosting provider has increased its SSL market share every month since June 2007 and in the space of one year has grown by more than 80 percent.

"Our market share has grown so fast for one simple reason," says Go Daddy CEO and founder Bob Parsons. "Our SSL Certs have all the functionality our higher-priced competitors offer, but at a fraction of the cost! Think about it, if you can get the identical product for a much lower price, backed by world-class support, why wouldn't you? That's why we have grown, month after month after month."

The company provides SSL certificates (godaddy.com/ssl) with three assurance validation levels including Standard, Deluxe and Premium with extended validation and offers licenses that can be used on every server hosting the domain, rather than offering a new license for each server.

It seems Go Daddy's SSL market share has been seeing some consistent growth over the past 24 months. In January, Go Daddy reported than its SSL market share had increased by 63 percent over a 12 month period since January 2007.

Besides being the "world's leading domain registrar" with more than 30 million domain names under its management, Go Daddy says it is now also the world's second largest SSL provider.

Earlier this month, the company announced that Go Daddy racer Ron Fellows won the NASCAR Nationwide Series race this past weekend at Circuit Gilles Villeneuve in Montreal, Canada.

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