This is the final year that Interjuncture (interjuncture.com) is behind the wheel as the conference's producers, as iNET Interactive (inetinteractive.com) acquired HostingCon earlier this month.

As the trade shows organizers and crew prepare the exhibit hall for tomorrow and Wednesday, Monday will bring a range of marketing, growing your business, technology and leaders in the market-themed sessions.

Some of the notable sessions Monday include Sedo's "Tapping the Exploding Secondary Domain Market", where Mark Klein, director of business development with Sedo, discussed the growth of the secondary domain market and how players can leverage it to increase customer loyalty and revenue.

Kevin Gold, the director of internet marketing for iNET Interactive, discussed real world scenarios of how hosted service providers can market their services via social marketing in his presentation, "Marketing Web Hosting via Social Networks."

Monday will close with a keynote presentation entitled "The Optimized Hosting Platform -- Meeting the Changing Needs of Hosting Providers" from Serguei Beloussov, Parallels chairman and CEO. 

Beloussov will discuss the inherent need for hosting providers to automate, virtualize, and standardize in order to deliver optimized computing, while enabling service providers to profit from and adapt to changes in the hosting market.

Tuesday will see the opening of the exhibit hall, which will include over 100 companies spanning from the hosting and related solutions industry.

Meanwhile, Mark Rogers, director of cloud services for Microsoft, will discuss the future of cloud services and the challenges facing the the technology, in the keynote presentation, "Cloud Computing: The Evolution of the Industry".