Announced Thursday, Cyber Host Pro president Chris Danks explained that the move will benefit their core clientele. "Although it's less expensive to locate them in the US," Danks said in a press release, "virtually all of the companies whose Web sites we host are based in the UK or Europe. With the servers now located here, they'll start to get much better results from Google and other searches."

Search engines use the IP address of the Web site in ranking search results, meaning that a server hosting the site is in the US will have a US IP address and the search results will be geographically skewed to North America, according to Danks.

In conjunction with the relocation of its servers, Cyber Host Pro has upgraded all its servers to Dell Poweredge 1950s running Windows 2008 with IIS 7 meaning faster performance, greater availability and reliability, and improved security for hosted sites.

"Among other things, these new configurations isolate each Website's memory from that of other Websites on the same server," said Danks. "It's similar to VPS, but less expensive. That means if one or more Websites on the server are making particularly heavy demands on RAM, your site won't be affected -- it will still load and perform as quickly as ever."

Having launched hosting services in the UK in late 2006, Cyber Host Pro is trying to distinguish itself from other high-speed UK hosts that outsource their servers to Germany or the US, according to the company.