The bandwidth ranges from a 10 Mb/s to 100 Mb/s uplink and is available on three of the company's server configurations. The unmetered bandwidth offering provides an ideal solution for customers who require large amounts of cost-effective bandwidth with applications such as media hosting and streaming video, says the company.

With direct connections to the Internet through Cogent, The Planet says that customers will be able to bypass congested transit networks by shortening the network path between the IT infrastructure and customers or end users. Prices start at $200 per month.

"On the heels of our unmetered bandwidth promotion, we recognized an opportunity to provide a sustainable, high-bandwidth offer as part of our regular product portfolio," says Urvish Vashi, The Planet's director of product management. "We've seen a significant and growing interest in streaming media from companies that operate high-traffic sites, who also face the challenge of where to find huge volumes of bandwidth without breaking the bank. Through a single source, The Planet delivers a complete IT infrastructure and plenty of unmetered bandwidth at affordable SMB price points."

Last week, The Planet launched a new Stratecast partners report that highlights the emerging requirements for small and medium-sized businesses to succeed at increasing e-commerce revenues while reducing IT costs.