According to the press release, "industry experts will share their extensive experience and innovative methodologies that have helped ISVs build successful and profitable software as a service applications" at this "first time event."

The free webinar, entitled "The Seven Deadly Mistakes of ISV SaaS Offerings" will include a number of topics, such as cannibalizing your current revenue by providing your existing offering to the same customer, underestimating the power of and need for customer service in the SaaS model, offering free trials that don't convert prospects to customers and underestimating the importance of web-centricity for marketing, sales and support.

Among the speakers will be OnDemand Solutions CEO Mike Jalonen, Mural Ventures partner and CTO Jeff Hagins and PEER 1 VP of business development, Robert Miggins.

SaaS has grown significantly in recent years and shows know signs of slowing down. According to Gartner (gartner.com) projections, an estimated 25 percent of all software delivered in the next few years is expected to be SaaS.

Attendees will learn how to avoid some of the common obstacles that have hindered other ISVs, which could save their businesses thousands of dollars.

In addition to helping ISVs, the event will be just as beneficial for PEER 1. The web host stands to attract more business from ISVs if it can provide concrete solutions to avoiding these common SaaS mistakes.

Those interested in the webinar can register for free here.

"We are very pleased to be offering this valuable webinar along with our partners," says Robert Miggins, vice president of business development for PEER 1. "Through our experiences we have found there are many reoccurring key issues that business owners and developers alike are unaware of. Through this presentation we will give listeners practical steps and insight to address these issues and in turn increase customer reach and satisfaction."