June 10, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Customer feedback and reputation management solution developer RatePoint (ratepoint.com) reported this week that it has developed an enterprise version of its platform, targeting large organizations with distributed workforces, or franchise operations.
In the announcement, the company says the enterprise edition expands on the features of the standard RatePoint platform to broaden support for businesses that require a "scalable enterprise feedback management solution with dispute resolution, advanced user management and robust reporting tools."
The major objective of the enterprise version appears to be enabling the management of reputation and customer inquiries and disputes among multiple business units, and at different levels of authority.
The press release announcing the new version includes a list of features for RatePoint Enterprise, which include far reaching dispute resolution tools that incorporate functions for issues such as product recalls; a distributed administration function, that enables management of the platform to be rolled into multiple business units; advanced user management, which provides for role-based access to different levels of customer data; advanced reporting and analysis, which enables managers from different departments to manage the progress of dispute resolution efforts; and email marketing and surveys, which enables companies to send surveys and marketing material to as many as 25,000 customers.
The email marketing feature of RatePoint Enterprise is very similar to the email marketing features the company added to its platform in may, with a few additions such as increased address book limits.
"RatePoint Enterprise provides an incredibly powerful solution for any enterprise environment that needs to integrate multiple business units and increase the management of its online reputation," says Neal Creighton, RatePoint co-founder and CEO, in the press release. "More than 90 percent of customer disputes can be easily resolved through direct communication using RatePoint. This offering provides businesses a more comprehensive means to manage and understand customer feedback and perceptions through reviews, disputes, e-mail marketing and surveys."
Like RatePoint's other products, RatePoint Enterprise is available to the company's resellers. And, according to an email from VP of worldwide sales Tom Serani, "We are seeing great results already."
