June 5, 2006 -- (WEB HOST INDUSTRY REVIEW) -- Web hosting provider Active 24 (active24.co.uk) announced on Monday it is working with charity organization YouthWorks (ywks.org) to organize a World Cup themed youth inclusion project over the summer. The exclusive sponsorship deal is timed to coincide with this year's World Cup.
YouthWorks has planned the Active 24 Five-a-side challenge, targeted at some of London's most disadvantaged young people. The football tournament will mirror the format of the World Cup, enabling 32 teams from across the London borough of Lambeth to participate for free.
Active 24 will donate a set of prizes, includes £500 cash, to YouthWorks. It will also donate 20 percent of its sales during the period of the World Cup to Lambeth charity Vassall Ward Youth & Community Project. The tournament sponsorship is part of Active 24's wider We Are The Champions (wearethechampions.co.uk) campaign, a pan-European marketing drive taking place throughout the summer to support local football communities.
"Our aim is to bring awareness about the possibilities offered by the Internet and open people's minds about the creation of Web sites and topical issues such as virus and emails" says Patrick McCarthy, commercial director of Active 24. "I am really excited about this football challenge and I hope the young people taking part really enjoy the tournament."
