The company says it already has a reputation in the marketplace as an organization that goes beyond basic Web hosting services to act as a complete business resource to small and medium-sized companies, which its new slogan seeks to emphasize.

Aplus.Net was acquired last year by a group that included Catalyst Investors and Web hosting veteran Gabriel Murphy. Murphy has said the group intends to continue investing in Web hosting businesses through acquisition.

Aplus.Net says this corporate philosophy update is also a means to reassure its customer base that, throughout all upcoming changes, it will remain steadfast in its mission to help small businesses succeed online.

"You could be a fledgling start-up with no Web presence, or a 10-year-old business with a fully developed e-commerce site," says Ryan Elledge, Aplus.Net's COO. "Either way, Aplus.Net can provide what's needed to take your company to the next level. And we feel that this change to our slogan is a better reflection of our capability to do just that. It may seem like a minor change, but those two words make all the difference."

Earlier this month, Aplus.Net rolled out the next stage of its dedicated server hardware offering, continuing a months-long upgrade that includes significantly updated processors.