The continual growth of .mobi registrations shows that content developers are focused on delivering sites and applications to mobile phones for consumers to use.

Many auto brands, such as bmw.mobi, ferrari.mobi and rolls- royce.mobi, news and entertainment players such as espn.mobi, maxim.mobi, foxnews.mobi, businessweek.mobi and cnnmoney.mobi and mobile operators including Telecom Itali mobile division TIM and Bulgaria's Vivatel, have all registered .mobi domains, says the company.

"The results demonstrate the strong role dotMobi is playing in driving the creation of mobile content on the Internet," says Neil Edwards, CEO of dotMobi. "Most importantly, the mobile industry's consumer focus around creating .mobi sites is bearing strong results in a short period of time. Consumers finally have easy-to-use and affordable made-for-mobile content."