April 28, 2008 -- (WEB HOST INDUSTRY REVIEW) -- The largest web host and domain registrar in the business is making last minute checks to make sure you're ready for the holiday it invented a few weeks ago.
Go Daddy (godaddy.com), which declared April 29 webmasters day back on April 16, is pitching the event as an opportunity to recognize the contributions webmasters make to businesses.
The event also appears to be functioning, unsurprisingly and fairly cleverly, as a marketing vehicle for Go Daddy.
"There are a number of ways you can pay tribute to your Webmaster tomorrow," says the company's press release. "Bake them a cake, take them to dinner or send them an e-card."
Go Daddy's hard work could just turn out to be a big boon to the flour industry, but the company's probably banking on the fact that most people won't have time to bake. For those who end up going the e-card route, Go Daddy has anticipated the demand, and is offering a selection of its own.
With webmaster's day on the books for roughly two weeks, Go Daddy may have the market for occasion-appropriate e-cards cornered. And it's probably safe to assume that webmasters' day cards haven't made it into brick-and-mortar stores for this year. Though a paper webmasters' day card might be missing the point anyway.
According to the announcement, the company isn't asking for any kind of purchase or other obligation in association with the sending of e-cards.
It's probably safe to assume that Go Daddy will offer some further information on the success of the event next week, so stay tuned for the follow-up.
With mothers day right around the corner, and administrative professionals' day last week, we can only hope the webmasters don't slip through the cracks.
