April 25, 2008 -- (WEB HOST INDUSTRY REVIEW) -- This Tuesday was Earth Day, as you are more than likely aware. And, judging by the flood of "green" hosting news that reached our in-boxes this week, the PR and marketing folks in the hosting business were also quite aware.
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The environmental news started with information, as data center company Digital Realty Trust released the results of a study and colo firm TELEHOUSE reported the plans for its next "boot camp" event.
On Monday, Digital Realty Trust reported the results of a study of green data center trends, saying it shows "significant changes since 2007." The company says last year's study demonstrated a widespread concern about the lack of industry standards for green data centers. This year's study shows more customers convinced of the value of a green data center, but that demand for clear standards among service providers is growing stronger.
On Tuesday, TELEHOUSE America announced that its May 2 Boot Camp session would focus on "technology moving toward a greener tomorrow," inviting representatives from ZDNet, Green Electronics Council, Emerson Network Power and Legrand North America to discuss some of the common questions associated with "green" hosting. The company plans to discuss LEED certification, USGBC, creating efficiencies in green IT products and building solutions that address global environmental issues. The event will take place at the TELEHOUSE Center in New York City at 9:30 a.m.
While several hosting providers offered green information this week, several of the institutions of green policy announced their plans to work together.
Industry organization The Green Grid and the US Environmental Protection Agency announced on Monday that they would begin collaborating to promote the adoption of best practices for energy efficiency throughout the EPA's organization. The two groups will identify an existing EPA server room to use as an energy efficiency showcase, and will execute a public project demonstrating the feasibility and benefits of optimization.
Along with some of the more idea-focused green announcements this week were several reports of new green facilities being built.
On Monday, we reported that developers in Fall River, Massachusetts had won approval from the local zoning board for their plan to turn an unused factory into a wind-powered data center facility. The developers will install a communication tower and two large wind turbines, which will enable the facility to generate its own renewable power. The facility will be called Granite Block Global Data Center, and is expected to be complete within two years.
Finally, an existing green provider, with an existing green facility reported that its services were growing in popularity
Dutch data center firm EvoSwitch announced that Infonet Nederland had placed 42 cabinets in the climate-neutral EvoSwitch data center in Amsterdam. InfoNet says the decision was based, in large part, on the diminishing capacity in the area. With power in short supply in Amsterdam, the facility also meets InfoNet's standards for electrical capacity.
The flood of "green" may not continue with quite this week's fervor in the weeks to come, but neither was it isolated to this week's news. Green hosting is undeniably a growing trend and we can reasonably expect to see much more green hosting news in the weeks and months to come.
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