Brocade says it is focused on meeting its data center customers' requirements and felt it was important for the company to join The Green Grid to work with like-minded companies to meet future challenges around improving energy efficiency. The coupling of the energy advances that Brocade has built into its products, with the common efforts of its peers is an important step in the advancement of the larger industry effort towards energy efficiency in the data center, says the company.

Brocade is the latest out of a consortium of companies that have been rapidly joining The Green Grid in an effort to reduce growing power and cooling demands in data centers and ultimately lower carbon emissions to combat greenhouse gases.

Linux distributor Novell also recently announced it has joined The Green Grid.