April 14, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Google (google.com) and Salesforce (salesforce.com) announced on Monday they have expanded on their existing partnership by integrating the Google Apps into Salesforce's service customer management and office software.
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After weeks of speculation, the companies revealed today the details of their new offering, Salesforce for Google Apps.
Customers will now be able to decide among using versions of Google Apps, Gmail, Google Talk and Calendar with links to Salesforce that will enable them to perform all their CRM admin under a single Web-2.0 portal.
The announcement follows ten months of collaborative initiatives between the two companies. Last June, Salesforce began integrating Google's AdWords into its site. Then in November, Salesforce joined OpenSocial, a Google-led initiative that contains three APIs designed to enable developers to more easily navigate their way through Web-2.0 applications.
Meanwhile, Microsoft has been making its own moves in customer relationship management, starting with last December's launch of its Dynamics CRM 4.0, which is integrated with the Microsoft Office suite. This was only expanded further by last month's beta release of Microsoft Office Live Workspaces.
It is still unclear as to whether Salesforce will consider similar integration with Microsoft in the near future.
