Febrary 16, 2006 -- (WEB HOST INDUSTRY REVIEW) -- Email marketing software developer Bronto Software (bronto.com) announced on Thursday it has recently incorporated content delivery network Akamai Technologies' services into its Web-based application. Akamai technology enables Bronto clients to host images and files within their accounts by distributing them across Akamai's worldwide network of more than 18,000 servers.
Akamai says delivering content through its global network is considerably faster than conventional methods because the content is delivered from servers closer to the end user. Email marketing is a peak-driven activity because most email messages are typically first read during the same time periods each day.
Such peaks in activity slow down the speed at which content is delivered and influences the effectiveness of email marketing messages. Akamai's solution enables Bronto to better handle the continually increasing demand to quickly deliver content and improve clients' email marketing efforts.
"We are excited about maximizing our software's performance for our customers," says Bronto Software CEO Joe Colopy. "Tapping Akamai enables fast, reliable image and file delivery to our customers and their clients as well as taking email marketing to new levels of innovation and dependability."
