January 23, 2008 -- (WEB HOST INDUSTRY REVIEW) -- Domain online marketplace Sedo (sedo.com) announced on Wednesday that the demand for aftermarket domain names grew substantially in 2007, setting a new benchmark for the market in the coming years. Sedo also topped the $70 million mark in domain sales in 2007, almost two times that of its 2006 total.
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According to Sedo's annual report titled, "Sedo's Secondary Domain Market Study for 2007," the continued increase in domain name value was spurred by the necessity for organizations and businesses to secure quality domain names that are no longer available through traditional registrars.
The report also found that advertising revenue generated from domain name parking, or matching pay-per-click advertisements with relevant domain names, also increased substantially as parked sites offered visitors more compelling content. Average domain name sale prices also went up by approximately 7.8 percent due to an increase in value of both geographic and other alternative top-level domain extensions like .co.uk, .eu and .mobi while traditional alternative domain extensions such as .info and .biz decreased in average value.
"2007 proved to be another banner year for Sedo as even more businesses and investors became aware of the pivotal role secondary domain names play on the Internet," says Tim Schumacher, CEO for Sedo. "We look forward to continued global expansion in both our domain brokerage and parking service offerings."
