Web site builders are online tools that allow anyone to build a professional looking Web site and host it instantly. When consumers use a builder, there is no software to buy, and no code to learn. All that is required is a little Internet savvy.

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Many Web hosting companies offer fully featured, browser-based builders that enable users to create rich Web sites. Most builders feature professional design templates and pre-populated sample content to speed the creation of sites.

Key features include site management tools to build and maintain multiple sites and comprehensive integrated support.

Site builders are designed to enable companies or individuals to quickly develop Web sites without the need for a developer or programmer. A novice Internet user using a Web site builder can build a site without any in-depth knowledge of HTML, the computer language required for basic Web site design, or image editing.

Templates allow consumers to devise their own customized look and feel. The Web site builder is an excellent option for individuals and small businesses looking to develop a simple Web presence without investing substantial time and financial resources. Most Web site builders are therefore designed to accommodate the construction of small, information-driven sites.

Site builders are perfect for small operations that simply want to establish a "brochure-ware" site, where only information about an organization, its products and services and contact information is featured. Most Web site builders are not designed for the creation of complex, e-commerce driven sites. They are simply tools to help the novice build a static Web site easily and rapidly.

1&1 Internet offers its customers such a tool with the five-step "WebsiteCreator." The WebsiteCreator system allows consumers to choose from 120 templates. From that point, users can then refine their chosen design to include graphics, text colors and site navigation. Users can then edit the site content using an online editor. The system will also allow the inclusion of extra features such as Flash animations, a site visitor counter, feedback form, guest books and other popular scripting tools. After creating the site, the user can publish it with 1&1 by clicking a button.

IPowerWeb offers a Web site builder service entitled "iPage," which is an inclusive hosting and builder package designed for professionals such as lawyers, real estate agents, and accountants.

Similarly, Web host Interland offers a site-building tool with an easy-to-use photo and file manager. Interland was one of the first mass-market hosting companies to introduce and integrate site-building systems into its hosting offerings.

Hostway also offers a site building system entitled "Instant Site."

All of these tools are offered at extremely competitive prices. The price for such services starts at $6 and tops out at around $20. Usually the services are bundled with regular shared Web hosting.