Web
site builders are online tools that allow anyone to build a
professional looking Web site and host it instantly. When consumers use
a builder, there is no software to buy, and no code to learn. All that
is required is a little Internet savvy.
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Many
Web hosting companies offer fully featured, browser-based builders that
enable users to create rich Web sites. Most builders feature
professional design templates and pre-populated sample content to speed
the creation of sites.
Key features include site management tools to build and maintain multiple sites and comprehensive integrated support.
Site
builders are designed to enable companies or individuals to quickly
develop Web sites without the need for a developer or programmer. A
novice Internet user using a Web site builder can build a site without
any in-depth knowledge of HTML, the computer language required for
basic Web site design, or image editing.
Templates
allow consumers to devise their own customized look and feel. The Web
site builder is an excellent option for individuals and small
businesses looking to develop a simple Web presence without investing
substantial time and financial resources. Most Web site builders are
therefore designed to accommodate the construction of small,
information-driven sites.
Site
builders are perfect for small operations that simply want to establish
a "brochure-ware" site, where only information about an organization,
its products and services and contact information is featured. Most Web
site builders are not designed for the creation of complex, e-commerce
driven sites. They are simply tools to help the novice build a static
Web site easily and rapidly.
1&1
Internet offers its customers such a tool with the five-step
"WebsiteCreator." The WebsiteCreator system allows consumers to choose
from 120 templates. From that point, users can then refine their chosen
design to include graphics, text colors and site navigation. Users can
then edit the site content using an online editor. The system will also
allow the inclusion of extra features such as Flash animations, a site
visitor counter, feedback form, guest books and other popular scripting
tools. After creating the site, the user can publish it with 1&1 by
clicking a button.
IPowerWeb
offers a Web site builder service entitled "iPage," which is an
inclusive hosting and builder package designed for professionals such
as lawyers, real estate agents, and accountants.
Similarly,
Web host Interland offers a site-building tool with an easy-to-use
photo and file manager. Interland was one of the first mass-market
hosting companies to introduce and integrate site-building systems into
its hosting offerings.
Hostway also offers a site building system entitled "Instant Site."
All of
these tools are offered at extremely competitive prices. The price for
such services starts at $6 and tops out at around $20. Usually the
services are bundled with regular shared Web hosting.