Site analytics meets Web 2.0 with a new Web-based application from Woopra (woopra.com) that enables users to track and analyze their website traffic in real time.
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Woopra says that means it is able to provide precise real-time streaming of every single activity on the website so that you, from the perspective of the user, can see visualizations of your website's activity as it constantly changes.
Woopra says that unlike some other website tracking and analytics tools its tracking is "on the spot," which means the Webmaster is updated with all the actions taking place on his website right at that moment through Woopra's on-demand notification component.
Woopra provides an interface that displays graphical components like charts, maps and panels. It also enables users to track the little details like where visitors came from, what pages they visited, how long they were on your website and what keywords they used. All this information is logged into your account in chronological order so that you can go back anytime and identify all the actions that took place.
One of the more interesting aspects of this application is its interactivity. Woopra offers a tagging feature that enables you to assign tags to your visitors so you can quickly and easily identify them the next time they visit your website. You can even take the next step and engage your visitors by starting a conversation with them through an instant messaging tool.
There are a few limitations with the application so far as it is still in its beta format. It seems to be best suited for small to medium-sized businesses with websites that receive a maximum of 10,000 daily page views.
However the company seems to be trying to cater to businesses that receive more traffic as well, since a section in its FAQ asking websites with more than 10,000 page views a day to contact Woopra directly.
Interested parties can create a user profile and then, similar to Google Analytics, add all their websites to their account. Woopra provides a small JavaScript code to embed on each website. If you want to use it in your own applications, Woopra also offers an API for developers.
The beta version is free, but the company says it may offer both paid and free versions once it is officially released.
