Trellix Lowers Customer Churn, Provides ROI Opportunities for Niche Web Hosts
By Rawlson King, theWHIR.com
December 14, 2001 - Trellix Corporation, a provider of Web site publishing technology, offers a suite of site building tools and services that enable end-users to easily create and publish professional Web sites, regardless of technical ability.
The firm provides solutions that allow hosting companies and ISPs to integrate a site-building tool system into the hosting platform. Key features of the system include "click-in-context" editing, automatic page linking, multiple site building capabilities and integrated support. Additionally, the service includes add-ons, which enable Web builders to easily add interactivity and specialized web services, such as e-commerce, site promotion, and tailored forms and maps.
The solution however is not only appealing to Web hosting consumers. With Trellix's technology, hosting companies and ISPs can offer their subscribers compelling services that help them reduce churn.
According to Yankee Group, ISPs can reduce churn 50 per cent by incorporating community features such as Web site authoring and publishing services into their solutions. Innovative customization and integration capabilities, along with proven low-cost managed application hosting services, give small business and personal publishing providers everything they need to stay competitive. Trellix therefore provides niche-hosting companies, who cater specifically to the SME marketplace, with the opportunity to retain and even increase revenue, by implementing a scalable hosting platform that allows for the incremental addition of service packages for consumers.
Founded in 1995 by technology visionary Dan Bricklin, the father of the modern spreadsheet, Trellix improves Web hosting revenue flows by create a truly private-labelled solution.
Trellix Web Express - the cornerstone of Trellix's Web site publishing platform - is a full-featured, browser-based builder that enables users to create rich web sites. Trellix Web Express features vibrant, professional designs and pre-populated sample content to speed the creation of high quality sites. Key features include site management tools to build and maintain multiple sites and comprehensive integrated support. The Trellix platform also offers advanced tools for users who prefer to work directly in HTML or PC-based Web design tools.
"We offer flexible customization and integration features that give our partners extensive control over their offerings," said Don Bulens, Trellix President & CEO. "The depth of our customization and integration features makes the Trellix solution a powerful application, not only for our provider partners, but also for our partner's end user small business customers who can quickly and easily create rich, unique web sites for marketing their businesses."
By using the Trellix solution, niche-hosting firms can obtain value by not having to dedicate technical staff and resources to develop such applications internally. Furthermore, by utilizing the Trellix solution, hosting firms can lower end-user support costs, since the technology simplifies the Web publishing process. According to Bricklin, only two per cent of users require technical support, and Trellix Corporation can provide much of this end-user support.
Hosting firms can also widen revenue streams by customizing the Trellix solution and integrating it with other service offerings. Indeed, the solution provides over 200 points of customization including branding, content templates, Web designs, custom site building wizards and custom sponsorships.
Since these solutions can be deployed for the specific needs of each host, a larger hosting firm can deploy specialized, branded hosting solutions for each of its clients or resellers running their own hosting operations. The customization of the solution is unique for each hosting operation, and can be integrated with over 40 pre-integrated applications. By adding pre-integrated applications, these reseller hosts have total control over the creation of service packages, allowing them increased revenue opportunities.
With rapid speed of deployment, hosting firms can also quickly implement the service without too much expense. Indeed, ISPs can decrease the erosion of their recurring revenue through the implementation of the service, and Trellix estimates that most hosting companies that adopt the service see return-on-investment within one year on an investment under $100k.
The service is not only available as a platform implementation add-on, but can also be outsourced, allowing the system to be operated by Trellix. Indeed, Domain Direct has opted for this option.
"Domain Direct selected Trellix's superior private-label technology to power its Web site building service for its in-depth customization and integration," commented Don Bulens. "This enables them to seamlessly integrate the Trellix solution with existing in-house and third-party applications and services, such as domain names and domain-based email. This is critical as providers move rapidly to offer comprehensive, best-of-breed services through a single, easy to use interface."
"Trellix enables us to meet the Web site building needs of our customers," said Craig Hamilton, Director of Domain Direct. "The customization and integration tools allow us to provide a web hosting solution that gives our clients a quick and easy way to create a quality business or personal Web site. By providing Trellix Web Express, we deepen our product offering and increase customer loyalty, while maintaining an outstanding ease-of-use experience for our clients."
Trellix also provides its Web site publishing solutions to premiere online services providers and destination sites including CNET, Interliant, InQuent Technologies, Network Commerce, Terra Lycos and ZDNet. In addition to providing a highly customizable site creation platform for its partners, Trellix delivers innovative and flexible site building tools for end users, enabling builders of all levels to easily craft a professional Web presence.
"We are pleased to serve the thousands of small businesses and individuals who look to Domain Direct for state-of-the-art domain name registration services," said Bulens. "Domain Direct truly understands the value of providing industry-leading, easy-to-use Web site building tools - critical technology as small businesses increasingly realize that Web sites are essential for managing and marketing their businesses."
