An email conversation with senior VP of sales and marketing at Superb Internet, Curtis R. Curtis, who discusses the content of his Tuesday morning presentation at next week's HostingCon event.
By Justin Lee, theWHIR.com
In advance of HostingCon 2008, we're contacting some of the speakers presenting at the event and asking them about the content of their sessions in an effort to give readers a sense of what to expect from HostingCon, and perhaps help them choose which sessions to attend.
July 25, 2008 -- (WEB HOST INDUSTRY REVIEW) -- As online advertising continues to grow into a multi-billion dollar industry, search engine optimization and marketing will continue to be lucrative fields for both web hosts, domain registrars and resellers alike.
In a session entitled "Search Marketing Tools for the Hosting Industry", moderator Curtis R. Curtis, SVP of Superb Internet (superbhosting.net) and CEO of Sharksfly Marketing Solutions, will lead a panel of industry experts to discuss a range of effective search marketing tools and resources available for web hosts and their customers.
The panel -- comprised of Nemedia (nemedia.ca) president Hamlet Batista, NVI (nvisolutions.com) CEO Guillaume Bouchard, Epiar (epiar.com) president Ken Jurina, and SEOmoz (seomoz.org) president Gillian Muessig -- will discuss search marketing tools and tips on improving search marketing strategies, increasing ROIs from online spend and increasing revenues.
Some of the search marketing tools the panel will discuss include Epiar's new Negative Keywords PPC tool, Seomoz.org's SEO PRO subscription service, Ranksense's SEO Software Suite, and NVI's expertise in large-scale A/B and Multivariate PPC campaigns using Google Website Optimizer, Google Analytics, and Acquisio's bid management software.
The session, which will include free trials of some of these search marketing tools and subscriptions, will give web host CEOs, CMOs and CFOs a chance to learn about some innovative search marketing products, including how to profit from potential co-branding partnerships.
"Search Marketing Tools for the Hosting Industry" will take place Tuesday, July 29 at 4:30 a.m. in room #327.
What are the main themes of the presentation you are moderating?
CC: The panelists will be unveiling the wealth of search marketing solutions that are waiting to be discovered and profited from; a variety of search marketing tools and resources that greatly help to maximize search marketing efforts & drive more traffic to websites, an introduction of bleeding edge technology developed by such companies as Ranksense, Epiar, SEOmoz, NVI and Acquisio, and an exploration of how these products and services can be marketed for the mutual benefit of the developers and the resellers.
Who should attend this presentation?
CC: CEOs, CMOs and other key marketing decision makers in web hosting companies, domain registration companies and other resellers looking to profit from the surging SEO/SEM industry; web developers and designers who need killer SEO/SEM tools and information for themselves and their clients; and any company seeking to improve the ROI of their pay per click marketing, increasing rankings in the search engines, drive targeted visitors to their website and save money on their PPC spending.
Can you give us a little more insight on the panelists themselves, as well as their background and expertise?
CC: Hamlet Batista is the president of Nemedia and senior editor of Search Engine Marketing Journal and award winning blogger (HamletBatista.com). Hamlet is the founder and current president of Nemedia, developers of RankSense, a revolutionary SEO software suite for small business owners. Ken Jurina is the president and founder of Top Draw and Epiar. Ken has more than ten years of experience in traditional advertising and Internet marketing.
Gillian Muessig is the president and co-founder of SEOmoz. Gillian brings more than 20 years of experience in traditional marketing and sales to the world of technology and search marketing. Guillaume Bouchard is the co-founder and CEO of NVI, an interactive strategy company based in Montreal, Quebec. NVI was founded in 2004 and has quickly expanded from four initial employees to a team of 40 in three years.
The synopsis of the presentation on the HostingCon website mentions that attendees will receive free trials of the search marketing tools and subscriptions. What does this entail?
CC: Ranksense will give each attendee a special Coupon Code that will allow 30 free days usage of their Professional SEO Software Suite. SEOmoz is giving out a free 30 day trial of all SEOmoz PRO tools and guides for all attendees of the session.
NVI is giving a 15 percent rebate on their PPC A/B & Multivariate test splitting services plus all other SEO, SEM, social marketing services offered by NVI. Epiar will be offering a one-time HostingCon2008 50 percent discount on Epiar's Negative Keywords list (must be initiated at HostingCon).
What will attendees learn from the discussion, and how will they be able to apply this information to their businesses?
CC: [They will learn] what SEOs can do and how to profit by reselling the best of breed tools, guides, services, and subscription products, what a top-ten Google ranking is worth, how to discover how to optimize your search marketing endeavors to drive more traffic to your websites while reducing PPC costs, how search engines look at your websites, what the search engines think about your existing content, and what alterations to make to improve your rankings.
The will also gain an understanding of the effort and time required to get to the top of the search engines, what to expect from SEOs, deliverables, how long to wait for improvements to begin to happen, and how to calculate ROI.
Finally, valuable, specific, actionable information will be included, such as small tweaks and modifications that can be made to web pages so that Google finds your site the next day and pushes it to the top of the rankings, how to shield your site from the infamous "Google Slaps" that drop sites down for cheating, how to maximize your site rankings by "swiping" your competitors best SEO strategies and tactics, and how to get a comprehensive, custom SEO ACTION PLAN that will highlight all the steps you need to place your site at the top of the most important search engines for the long haul and for the keywords that will drive the most leads and sales to your business.
