Enabling profitable business models

This week I spoke to an Intermedia.NET Private Label Microsoft hosting reseller partner. This partner specializes in bringing wireless communications and account management to their clients. Many of their clients are small and medium sized businesses in the entertainment business. These clients demand an elegant, yet bulletproof solution that brings all of the pieces together. They demystify all of the components and enable the full feature set of today's wireless devices and smartphones.

It always amazes me to learn about the entrepreneurs who bring much needed services to market that the giants in the industry do not offer. Email has been a critical application in business for over 10 years, and mobile phones for over 15 years. Star Communications, Inc. has agreements with all the leading mobile providers and leverages their buying power to enable the powerful features of Microsoft Exchange, Microsoft ActiveSync, Blackberry and Good Mobile, creating a complete package of voice, data, synced email, calendars and contacts. This powerful combination is not available in the retail channel in the US today.

Star is happy to partner with Intermedia.NET and other wireless services providers to help their customers have the best and most feature rich experience for their clients. Some of their clients have existing IT personnel, but the worlds of wireless, Exchange and SharePoint are often easier to outsource to a knowledgeable provider that will support them. Star often becomes the "division" within the "IT division".

When Intermeida.NET launched its private label hosted Exchange business in 2002, we knew that we would enable new business models. Our partner community has since grown to over 2,000 companies of various sizes, all with unique business models, marketing strategies and services they are offering. Some of the most exciting offerings that our clients market are those centered around the power of wireless access to Exchange and Web based services.