I've recently involved myself in a series of experiments aimed at getting a better understanding of how search engines function. Our first experiment is complete and published. I hope Web masters find this interesting and useful!
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Approximately four months ago, a small group of Web developers representing the International Web Developers Network (IWDN) devised an interesting search engine experiment. The question had been raised whether the text within a link's title attribute gets picked up by search engines or not. None of us knew the answer, and before long, we discovered we didn't know the answer to a lot of questions regarding how search engines index text in HTML.
The purpose of this experiment was to see which methods of presenting information on a Web site would get picked up by search engines and which methods would be ignored.
Read article test cases and results.
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