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International Hosting Association

HostingCon 2006 played host to the first step in the creation of an industry association that certifies business practices and ethical standards, gives members consolidated buying power, legal clout, "big business" benefits and preferred treatment by vendors.

Some very prominent names in the industry, such as 1&1 and Microsoft have expressed interest in supporting such an association, and many hosts and hosting industry vendors seem to warn up to idea whenever it is mentioned.

If you're wondering when we can expect to see the IHA come to fruition, ask Tony Holloway of Mad Rooster. He is the chief proponent and project leader for the association. He'll probably tell you the time period necessary to complete the formation of the IHA is inversely proportional to the number of people who volunteer to help get all of the components into place. I'm assisting in these efforts myself (I'm the resident pest - Tony probably hates me by now), and I would love to see more people take part in these formative stages. The association will only be as good as the efforts of the people who help create it, and right now, there's a lot of room for more of those efforts.

Take a look at ihaweb.org and see what's taking place. The answer is not much at the moment. Will that change? The answer is partly in your hands!

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PaulHirsch.com . International Web Developers Network . Web Hosting Talk . Equentity Host

Comments
This is a good idea. A hosting association has been "in the works" since at least 1999. Any group that can improve the visibility of hosting companies, and aggregate their interests, will have a positive impact.
# Posted By David Snead | 10/6/06 12:10 PM
David, what became of past association attempts? Do you have any information on them? Do any exist? If they do, I'm not privy to them, and no one's ever brought them up before!
# Posted By Paul Hirsch | 10/6/06 4:36 PM
Hi Paul, David and I both attended a 2001 gathering where ~18 hosting providers discussed whether there's a need for a web hosting association. No consensus was reached because everyone had different priorities. Smaller companies were interested in collective purchasing for technology, legal resources, etc, but larger firms didn't feel this should be a focus. And larger providers proposed standards that would be cost prohibitive for smaller web hosts to comply with. In addition to small vs large, there were also differences between shared vs dedicated, leased vs colo, American vs non-US...

I think in order for the IHA to build momentum, it needs to set forth an initial to-do list and provide some way for interested folks to sign up for and pitch in on specific projects. Tony put up http://www.ipitha.org more than a year ago, but the forum format isn't very action-oriented. 103 people have signed up so far. Some of them most likely have common goals? Instead of waiting for consensus to emerge across the industry, they should get together and start working towards whatever they're most interested in.
# Posted By Isabel Wang | 10/8/06 2:50 PM
Isabel, I couldn't possibly agree more. One reason I've been such a huge pest to Tony is I've been screaming at him to put together a roadmap, complete with deadlines, dates, responsibilities, etc. We have a private discussion on IHAWeb about this very issue, and I'm hoping Tony can publish something publicly in order to generate more action on the part of people close to the project and interest/discussion within the general industry audience. IPITHA has been replaced by IHA. Here's hoping a solid promotional plan is part of the roadmap...
# Posted By Paul Hirsch | 10/8/06 9:49 PM
Paul, I know you think Web 2.0 is over-hyped, but there might be some Web 2.0 solutions to IHA's challenges :) I'm going to the Office 2.0 conference this week. As soon as I registered for the event, I received logins for two services: SocialText, a wiki on which I could read panelists' discussions on their sessions, and CollectiveX, a professional networking site on which I could share my contact info, bio and what I'd like to get out of the conference. I'm wondering if the same tools can be adapted to get more people involved with the IHA?

Wikis offer a horizontal format on which many topics can be discussed in parallel. Forums, on the other hand, displays threads by time, even though most recent doesn't necessarily = more relevant for every viewer.

And CollectiveX extracts more commitment and accountability from participants. The IHA needs prospective members to step forward with details on what companies they represent and what their goals are. That goes much farther than getting people to sign up for forum alias.
# Posted By Isabel Wang | 10/9/06 1:10 PM
Isabel, I don't think the applications that people commonly associate with "Web 2.0" are over hyped. I think "Web 2.0" as a category/term/definition is abused. I've had customers come to me wanting a new site. They say "I want my site to be Web 2.0," to which I ask them precisely what it is about Web 2.0 they hope will make their sites more valuable. Typically, people think Web 2.0 is newer than Web 1.0, and hey, who doesn't want newer, right? It's a crappy way to lump together applications that may not have any relevance toward someone's site, but because of how it's discussed and marketed, people think it's something revolutionary they can't live without. I've not been able, in good conscience, to take someone's money to create/integrate a "Web 2.0" application into their site that is colossally useless just because they think 2.0 is a better number than 1.0.

But are the applications themselves over hyped? No, not at all. There's some great stuff out there. You look for what fits, what fulfills a need, makes your site easier/more pleasurable to use, drives efficiency, whatever the case may be, and you evaluate that particular piece of technology in the context of the bigger project.

But if I hear someone tell me they want their site to be "Web 2.0" again, unless they're talking about the visual style that's adopted this name, I think I'm going to vomit on my keyboard.

Onto a more valuable conversation you brought up - the question of Wikis v. forums. I've seen the arguments for both, the collective creation/editing model of Wikis and the controlled forum environment. Both have their drawbacks and advantages. Forums tend to show you the process, but you have to wade through more of this to get to the final result. Wikis tend to give you the here-and-now in its most updated, accurate state, but you see less or none of the progression that got you there in the first place, which can be a real loss. I do not think the two are mutually exclusive. It may be very valuable to have both running at once, one as the sandbox and one as the keeper of official results, even as they are being refined.

I'm not familiar with CollectiveX. This might also be worth consideration. But first and foremost, we need a roadmap! We need to have a clearly defined end result, milestones, deadlines and we need to identify who is responsible for what along the way. Without SOME sort of documentation like this, the whole process is chaotic, minimally productive and you lose the aspect of ownership that tends to create an emotional investment in participants. Three months ago, the emotional investment was as high as I've seen it. Now, people are showing very little if any, and it's because of the lack of direction.

Tony, say something!
# Posted By Paul Hirsch | 10/9/06 4:03 PM
It's sort of a chicken and egg situation though. Should Tony be solely responsible for coming up with a roadmap? Or would it help if potentially interested folks stepped forward with their opinions? Also, does everyone need to agree 100% with every initiative the associate could pursue? Or might it be possible for small groups to start working on issues that they really care about? Your point about emotional investment is right on, and I think the more people participate, the more invested they'll feel.
# Posted By Isabel Wang | 10/10/06 7:05 PM
Actually, I started a brainstorming session within one of the private IHA forum areas regarding a roadmap, and we have ~30 milestones identified, just waiting for a timeline to be put into place. Tony's the champion of this project, and to some extent, I feel like I'm having to convince him organizing efforts in this manner is a good idea. And maybe I'm wrong? Thus far, I don't think so, but nothing will drain a project faster than seeing participants' progress get squandered.

Tony's not solely responsible for coming up with the roadmap, but he's taken on the responsibility of orchestrating this project. Typically, ennui sets in somewhere around the 75-90% completion point in most projects, not right in the beginning. I wonder if it isn't starting to kick in now...
# Posted By Paul Hirsch | 10/12/06 11:42 AM
 
 

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