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The Spam Ecosystem - More Firsthand Experience

This week, I spoke to Scott Cutler of anti-spam and email security company AppRiver - a fact mentioned in my previous blog entry, and alluded to by his repeated reference in a feature posted this afternoon.

It was a very long and interesting interview, and it included a much broader discussion of the world of spam than could fit into a feature, or the tail end of a blog posting on SSL certificates, and I thought this might be a good place to expose a couple of interesting points from that interview that deserved to be seen, but didn't make their way into either of the afformentioned items.

In particular, we discussed botnet technology and its effectiveness in foiling the efforts of both those who would block spam (such as AppRiver), and those who would identify the spammers themselves.

The effort to build botnets these days is so intense that virus writers build controls into their programs that scan a newly infected machine for the presence of competing viruses, and wipe them away before installing new malicious code.

The more interesting aspect of the botnets, however, is that they distribute the commands and controls in such a way as to make it impossible to trace the source of those commands.

(Admittedly, the nuts and bolts of this begin to get beyond me.)

According to Cutler:

"The risk for the botnet creators is that if I were to capture one of these PCs that was infected and look at the code, I would be able to decipher where those instructions were coming from, and I could go upstream from there and shut down the whole network.

But they have a cellular structure to them. So the actual bot on the PC, it can look upstream to a number of places that can give it the instructions as to the next spam it's going to send out. Let's say it's grabbing that from a Web site in some Web hosting company in China. And it's been reliably doing that for a few days. If the Web hosting company in China discovers that one of the servers in its network has been compromised by one of these botnet management [groups], and the hosting company discovers this and shuts the server down, the botnet is smart enough to go find another source in order to continue doing its work. And it constantly updates the places it can go look, but it doesn't have the whole variety.

So apparently, the way the structure is built is that you could grab any one, or any 10, of these PCs that are part of the wider botnet, but you could never find all of the PCs and you could never find all of the command and controls upstream from them. So trying to shut down one of these botnets is amazingly hard. They're extremely fault tolerant."

Interestingly, the gravity of the spammers' control over the botnet situation and the possibility of unraveling or reversing that scheme was revealed by what was supposed to be a breakthrough in fighting spam.

(Granted, this is sort of speculative hearsay type talk, but think of it as a folk take if it helps you. It's illustrative of a more significant point.)

"I heard, and I don't remember where I heard it, there was a group of folks that was trying to unpack the botnet. And they were pretty excited about it. They thought they were going to figure it out. And when they peeled the onion back one more layer, they figured out that they weren't even close, and they're never going to be able to figure out how the botnet works.

And the group that had said that - this is a little while ago now - said the fact of the matter is, after our whole research project, we think the spammers are probably three to five years ahead of the anti-spammers.

And my personal view is that that's probably true."


How Effective will Extended Validation SSL Be?

An article posted on the PC World Web site this week pointed to the explosion in phishing sites last year, and examined the potential phishing threat now and in the future.

According to the article:

"In November 2006, the last month for which data is available, the Anti-Phishing Working Group found 37,439 new sites, up an astounding 709 percent from the 4630 sites in November of 2005."

We've seen lots of news regarding the launch of extended validation certificates from the SSL certificate authorities, and the Web hosting businesses that sell their products.

Extended validation certificates, for the behind-the-SSL-times out there, are the result of a standard for improved validation developed collaboratively by certificate authorities in a group called the CA/Browser Forum.

According to VeriSign (one of the companies involved in developing the standard):

"To issue an SSL Certificate that complies with the standard, a CA must adopt the extended certificate validation practice and pass a Webtrust audit. The validation process requires the CA to authenticate the certificate applicant's domain ownership and organizational identity, as well as the individual approver's employment with the applicant, and authority to obtain the Extended Validation SSL Certificate."

At the beginning of this year, Web browsers including Internet Explorer 7 and Opera began offering support for the new standard, highlighting the address bars of validated sites in green.

Of course more validation is a good idea. And of course added validation will make certain specific phishing attacks ineffective and phisihing in general more difficult to pull off.

But how effective will EV certificates be in general?

A report cited in a ZDNet article, also posted this week, says that studies have shown that EV certificates may be limited in their effectiveness at the moment.

According to this article:

"According to a recent usability report released by Microsoft and Stanford University, new Internet security tools such as EV SSL certificates have limited potential to defend against fraud by identifying the source of content displayed on a Web browser."

Specifically, they rely on the user at least somewhat - to understand the certificates and their use. And without being educated on the operation of SSL certificates, a user might not be equipped to recognize an EV cert in action. And it seems to me, the kind of user that would be unaware of SSL technology is the same user that would probably be most likely to fall victim to a phishing scam in the first place.

It would also stand to reason that "extended validation" was made necessary in the first place because ordinary or standard validation was less than 100 percent effective in stopping sites from being spoofed.

Phishers are already in the business of identity theft and fraud. And underestimating their ability to commit fraud would be an obvious mistake. Whether they'll be able to defraud certificate authorities to acquire EV certs of their own, or find some other way around the technology is the question. I wouldn't be quick to bet against them.

I also spoke this week to Scott Cutler, executive VP at email and spam filtering firm AppRiver.

(I'll discuss the interview further in a separate blog post)

He had a lot of interesting things to say about the cat-and-mouse game that takes place between spammers (and phishers) and the companies that work to protect users from them.

But among the most interesting impressions I took away was the awareness that anti-spam operators have of the abilities of spammers to circumvent just about any barrier we can put in their path.

While it may have once seemed that the spam problem was on its way to being "solved," anti-spam operators these days are operating from the assumption that spammers already have their next step planned.

Spamming and phishing, while often part of the same package, are not the same thing. And a SSL certificate is, of course, a completely different style of defense from a black list. But it's often the same people on the other side of those defenses, and their resources are remarkable.

It may be that the question is not "how effective will extended validation certificates be?" but "how long will extended validation certificates be effective?"

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Stemming Spam: Time for Some New Ideas?

Of course, spam is always an issue in general. It's something I'm always aware of, both peripherally in terms of the Web hosting business, and personally, with regard to my own in-box.

But the fact that spam is more of a problem now than ever before has specifically been brought to my attention, anecdotally and editorially, in the last few weeks.

One of our newest bloggers, Ravi Agarwal (who happens to be CEO of a hosted Exchange company) posted last week about the massive spike in the volume of spam email over the past few months:

"At groupSPARK Exchange Hosting, we've noticed that our inbound spam has pretty much doubled over the last two months."

I also had the opportunity last week to speak to Scott Culver, an executive vice president at spam filtering (and hosted exchange) company AppRiver, who had plenty to say about kind of advances in technology that are enabling spammers to make sure their disruptive email becomes ever more voluminous and more deceptive.

Obviously, in the past year or two, the numbers of computers infected with software that makes them available to be used in botnets has increased the power of spammers to deliver sheer volume of messages exponentially.

Spam, even if it doesn't reach the end-user's in-box is a serious cost issue for ISPs, both on its way in an on its way out.

Companies like AppRiver and groupSPARK certainly do their in blocking spam. And they do good work. But the simple reality of the relationship between spam and anti-spam ensures that the anti-spam operators are always reacting to spam, which makes it difficult to make any headway against the source.

It seems to me that spam is enough of an epidemic, and there are enough people and organizations negatively affected by spam, that there ought to be some greater, organized offensive against some of the sources of spam.

Here's one: ignorance.

At its most basic level, spam relies on the reality that there are people out there who are willing to accept the reality that some well-meaning stranger is emailing them out of the blue to sell them something that will enhance their genitals. Or to inform them that they just won a contest that they don't remember entering. Or that banks ever email their customers asking for details. And that unsolicited email is the chosen method for communication of any of these people.

And one might assume that these people watch television - I'd bet a lot of them watch American Idol. How about a program of public service announcements? What about some government involvement? I'm sure ISPs would kick in some funding if they thought the program could really put a dent in the volume of spam (and it only stands to reason that reducing the willing audience for spam would reduce the number of people capable of making a living off sending it, and therefore the volume of it overall.)

I spoke to Scott Cutler about this a little bit, and he admitted that the folks at anti-spam companies (understandably) have little time to work out things outside of the realm of simply blocking the mail itself.

And I don't mean it as disparaging when I point out that it really isn't foremost in the interests of anti-spam companies to reduce the volume of spam. That's really the realm of people who deal in bandwidth.

And yes, I understand that spam will never go away entirely. Certain snail-mail scams that have been understood as such for decades still appear to be going strong. And the most successful spam, it appears, preys on that special cocktail of naiveté, insecurity and greed that seems to be one of humanity's greatest failings, and one of its most plentiful resources.

All I'm saying is, hey, let's try something else.

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